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Wells Fargo Insurance Services

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ABD Insurance and Financial Services is a large Northern California-based business insurance and financial services broker, founded in 1990 by Doug Alburger, Bruce Basso, and Fred de Grosz. From 2007 to 2012, following the acquisition of its then-parent company Greater Bay Bancorp by Wells Fargo, ABD Insurance and Financial Services was a separate division of Wells Fargo Insurance Services. In 2012, ABD broke away from Wells Fargo to become completely independent. Since 2021, it has operated under the Newfront brand following its merger with Newfront Insurance.
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