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"Apple was the only technology company that I knew of—including the one I was working at and had worked at—where if a customer got angry with the company, they would yell and yell loudly but they would continue to buy. At Compaq, if people got angry at Compaq they would just buy from Dell. At Dell if they got angry at Dell they would just buy at that time from IBM. And so people were moving freely to and fro, but an Apple customer was a unique breed. And there was this emotion that is so... you just don't see it in technology in general. You could see it and feel it in Apple customers"
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