Procter & Gamble

Procter & Gamble

Public profile
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation incorporated and headquartered in Cincinnati, Ohio. The company operates five divisions: Beauty (18% of 2024 revenues), which includes Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, and Native; Grooming (8% of 2024 revenues), which includes Braun, Gillette, and Venus; Health Care (14% of 2024 revenues), which includes Crest, Oral-B, Metamucil, Neurobion, Pepto-Bismol, and Vicks; Fabric & Home Care (36% of 2024 revenues), which includes Ariel, Downy, Gain, Tide, Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer; and Baby, Feminine & Family Care (24% of 2024 revenues), which includes Luvs, Pampers, Always, Tampax, Bounty, Charmin, and Puffs. The company owns brands that are in many cases the global brand leader in their category.
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📊 FinancialPG · NYSE

$147.68
-2.70 · -1.80%
Prev close: $150.38
Mkt cap$350.2B
Open$150.11
High$150.89
Low$147.57
% from low0.07%
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Entries the AI flagged as overlapping between Subsidiaries and Segments. Read both rows together — the subsidiary row shows the one-time deal; the segment row shows the recurring revenue contribution.

  • 🏢 Gillette 🧱 Grooming 📊 operational view
    The Grooming segment is primarily composed of the brands acquired through the Gillette deal. The subsidiary row shows the historical acquisition cost, while the segment row shows the current annual revenue and valuation for the entire business unit.
  • 🏢 Braun 🧱 Grooming 📊 operational view
    Braun was acquired as part of the Gillette portfolio and its performance is reported within the Grooming segment.
  • 🏢 Oral-B 🧱 Health Care 📊 operational view
    Oral-B, acquired with Gillette, is a core brand within the Health Care segment, not the Grooming segment where its acquirer Gillette resides.
  • 🏢 Merck Consumer Health 🧱 Health Care 📊 operational view
    The acquired Merck business was integrated into and its results are reported under the Health Care segment.
  • 🏢 Tide 🧱 Fabric & Home Care 📊 operational view
    Tide is a flagship internally-developed brand and a primary driver of the Fabric & Home Care segment's revenue and value.
  • 🏢 Pampers 🧱 Baby, Feminine & Family Care 📊 operational view
    Pampers is the foundational internally-developed brand of the Baby, Feminine & Family Care segment.
  • 🏢 Native 🧱 Beauty ↔ distinct but related
    Native is one of several recent acquisitions (along with TULA, OUAI, etc.) that have been integrated into the Beauty segment to expand its portfolio into new categories and channels.
Name Type % stake Paid Annual rev Now worth ×% our share Note
Fabric & Home Care ↔ Tide · acq. 1946 🧩+🏢 merged 100.0% $28.4B $114.0B $114.0B Largest segment, includes laundry detergents, fabric enhancers, and home cleaning products. Key brands: Tide, Ariel, Downy, Febreze, Swiffer.(sum-of-parts)
Baby, Feminine & Family Care ↔ Pampers · acq. 1961 🧩+🏢 merged 100.0% $20.2B $91.0B $91.0B Core consumer staples segment. Key brands: Pampers, Luvs, Always, Tampax, Charmin, Bounty.(sum-of-parts)
Beauty 🧩 segment 100.0% $15.0B $90.0B $90.0B Global hair care, skin care, and personal care. Key brands: Pantene, Head & Shoulders, Olay, SK-II, Native.
Health Care ↔ Merck Consumer Health · acq. 2018 🧩+🏢 merged 100.0% $4.2B $11.3B $62.0B $62.0B Oral care and personal health products. Key brands: Crest, Oral-B, Vicks, Metamucil, Pepto-Bismol.(comparable multiples)
Grooming ↔ Braun · acq. 2005 🧩+🏢 merged 100.0% $6.4B $29.0B $29.0B Men's and women's shaving and grooming products. Key brands: Gillette, Venus, Braun, The Art of Shaving.(sum-of-parts)
Other 🧩 segment 100.0% holdings not assigned to a reported segment
Billie · acq. 2022 🏢 subsidiary 100.0% $0.2B $0.2B $0.2B Direct-to-consumer women's shaving and body care brand.(acquisition price)
Crest 🏢 subsidiary 100.0% $12.0B $12.0B Leading toothpaste and oral hygiene brand, internally developed in 1955.(sum-of-parts estimate)
First Aid Beauty · acq. 2018 🏢 subsidiary 100.0% $0.3B $0.8B $0.8B Prestige skincare brand focused on sensitive skin solutions.(comparable multiples)
Gillette · acq. 2005 🏢 subsidiary 100.0% $57.0B $25.0B $25.0B Men's grooming giant, including razors, blades, and shave prep. Acquired in P&G's largest-ever deal.(sum-of-parts)
Merck KGaA Consumer Health · acq. 2018 🏢 subsidiary 100.0% $4.2B $5.0B $5.0B Acquisition of global consumer health business, adding brands like Neurobion, Seven Seas, and Femibion.(sum-of-parts estimate)
Mielle Organics · acq. 2023 🏢 subsidiary 100.0% $0.4B $0.5B $0.5B Fast-growing textured hair care brand.(acquisition price)
Native · acq. 2017 🏢 subsidiary 100.0% $0.1B $1.2B $1.2B Direct-to-consumer brand for natural personal care products like deodorant and body wash.(comparable multiples)
Old Spice · acq. 1990 🏢 subsidiary 100.0% $0.3B $3.5B $3.5B Men's grooming brand acquired from Shulton Company, later revitalized with iconic marketing campaigns.(sum-of-parts estimate)
Oral-B · acq. 2005 🏢 subsidiary 100.0% $10.5B $10.5B Oral hygiene brand including toothbrushes and toothpaste. Acquired as part of the Gillette portfolio.(comparable multiples)
Ouai · acq. 2021 🏢 subsidiary 100.0% $0.2B $0.3B $0.3B Prestige hair care brand founded by celebrity hairstylist Jen Atkin.(comparable multiples)
Richardson-Vicks · acq. 1985 🏢 subsidiary 100.0% $1.2B $20.0B $20.0B Key acquisition that brought in cornerstone brands Vicks (Health Care) and Olay (Beauty).(sum-of-parts estimate)
Tampax · acq. 1997 🏢 subsidiary 100.0% $1.9B $5.0B $5.0B Leading brand of tampons, acquired from Tambrands, Inc.(sum-of-parts estimate)
Tula Skincare · acq. 2022 🏢 subsidiary 100.0% $0.7B $0.8B $0.8B Prestige skincare brand built on probiotic extracts.(acquisition price)

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Breakdown generated by AI · 2026-06-12 · 10d ago

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