Apple was the only technology company that I knew of—including the one I was working at and had worked at—where if a customer got angry with the company, they would yell and yell loudly but they would continue to buy. At Compaq, if people got angry at Compaq they would just buy from Dell. At Dell if they got angry at Dell they would just buy at that time from IBM. And so people were moving freely to and fro, but an Apple customer was a unique breed. And there was this emotion that is so... you just don't see it in technology in general. You could see it and feel it in Apple customers

He [Jobs] believed that a company's brand works like a bank account. When the company does good things, such as launch a hit product or a great campaign, it makes deposits in the brand bank. When a company experiences setbacks... it's making a withdrawal

To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us. Now, Apple fortunately is one of the half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony, it is one of the greats of the greats. Not just in this country but all around the globe. And – but even a great brand needs investment and caring if it’s going to retain its relevance and vitality.

it is the easiest it ever has been to become a billionaire but harder to become a millionaire.

government by the best individuals or by a small privileged class

the rule of the best

the lottery of the womb

the lottery of the womb

no one wants to get rich slow

Diversifying is for someone who doesn’t know what he is doing

Anyone who thinks it’s easy is just stupid

Anyone who thinks it’s easy is just stupid

Avoid the mistakes that can kill you

Avoid the mistakes that can kill you

Diversifying is for someone who doesn’t know what he is doing

80% of baseball fans don’t understand the game

the greatest investor of our time

Here at Alibaba we don’t plan

Here at Alibaba we don’t plan

I know what horse I am riding with

I know what horse I am riding with

when the streets are bloody

when the streets are bloody

you should be comfortable with leaving your money where it is for at least a decade

you should be comfortable with leaving your money where it is for at least a decade

somethings never change

somethings never change